We developed the packaging for these Fruitburst Squeezers with the Del Monte Foodservice K-12 innovation team. One of the biggest hurdles often faced in foodservice is being able to offer high quality, branded products at an affordable price, so our design had to deliver on both taste appeal and practicality.
Projects like these require working together with the innovation team, legal department and printer to ensure that everything goes off without a hitch and the packaging is created right the first time! We were proud that everything went well and our client was happy to be able to offer these to their K12 market.
The final packaging utilized all the same printing plates for each flavor, with only one unique one needed for the name, description and nutrition information. With limited space and a limited color palette, it was almost like putting together an intricate puzzle.
