a fresh brand

Nibbleroot is a produce company based in Florida who was looking for a complete overhaul of their identity. They wanted to keep a professional image and not go completely whimsical, but also wanted some personality with a nod to snacking. We worked through several rounds of roughs until finding that perfect "goldilocks" of an identity.

packaging design

website design

In addition to building a new brand identity for Nibbleroot, we also created fresh packaging for their produce bags and other packaged vegetables. Based on our research, we brought in lots of fresh, bright colors along with bold designs that utilize hand-drawn illustrations and enough blank space to see the produce through the bags.

To finish out the overhaul, we created a new website to showcase all of the Nibbleroot products and give current and potential customers more about the Nibbleroot story. You can see it live here.