Photobio LED - a grow light business unit of Hydrofarm - was launching a new line of products and came to us for help marketing this launch through a focused social media campaign.
Their original audience was small, but engaged and informed, so it was crucial to keep the authenticity while building a following of real people who are interested in grow lights. We created a cohesive campaign theme and built out graphics and wrote copy that was used on their timeline and in stories. We also facilitated a giveaway contest.
