SOCIAL MEDIA

building authentic engagement

key outcome metrics

Photobio LED - a grow light business unit of Hydrofarm - was launching a new line of products and came to us for help marketing this launch through a focused social media campaign.

Their original audience was small, but engaged and informed, so it was crucial to keep the authenticity while building a following of real people who are interested in grow lights. We created a cohesive campaign theme and built out graphics and wrote copy that was used on their timeline and in stories. We also facilitated a giveaway contest.

• +257.75% growth rate in followers over three months
• 51% click through to website rate (this is extremely high and represents high engagement with real potential customers)
• Photobio LED sold out of new lights multiple times throughout campaign, generating hundreds of thousands of dollars in additional revenue for the company