With a new shop opening and expanded distribution to grocery stores, it was time to update the logo and branding. The goal was to create a timeless logo that hearkened back to the days of old soda fountains, but also brought in modern elements. Many of pure joy's flavors are unique, and all naturally crafted, so the branding also needed to communicate something fresh and different. And, we totally recommend the happy goat flavor, which is made with goat cheese and honey!
