FORMADA | to create something that didn't exist before
Even though changing our name has been in the plans for a long time now, it wasn’t until this fall when we finally settled on Formada Creative. Naming (or re-naming) a company can be like that sometimes, but I firmly believe that when you know, you know. Dozens of lists, lots of hours with a thesaurus and dictionary, writing out mini mission statements and jotting down words that embody our culture and vision and business overall are all part of the process. It can take weeks, months, even years - I’ve personally been mulling around ideas for the past two years or so.
So, how did we ultimately land on Formada? Formada is a Spanish word that means “shaped” or “form” or “mold” - which are all words that describe the creative process as it relates to design and marketing. For me, Spanish is a very important part of my life - as a 19 year old I lived and studied in Sevilla, Spain, and I believe that it really shaped a lot of who I am. (see what I did there…) However, I think what really got me about the word Formada was when I read the definition in Spanish - Hacer o crear algo que antes no existía. To make or create something that didn’t exist before. YES YES YES.
Over the years we have worked with startups as well as large businesses that are trying to innovate and do new things, and we have been so inspired by our clients as we help bring their unique ideas to life. The work itself can be challenging, but I think that is a big part of why we love it so much.
I also found through this process that shaking up my routine and getting out - traveling, hiking, going for a run or just taking a walk - was a huge creative boost. I was even able to visit Sevilla this past summer and reconnect with my host family and the city that captured my heart.
So if you’re reading this and thinking about re-branding or building a new business, take heart! The process can be long and tiresome, but when you lean in and bring your personal story into your brand, the outcome can be incredible.
-Meghan
