the thing about fads
Since I was a kid, I've always liked being different - following along with fads really wasn't my thing. I even used to sneak different clothes to elementary school so I could customize my outfits in ways that my parents thought were weird. Yeah, I was weird.
As an agency leader now, I've realized that not following every design fad verbatim can have huge benefits for my clients, although it presents some downsides when marketing our services because we’re not the “cool kids.”
Our clients benefit from having great design that sets them apart. We build logos and packaging in a way that can’t be easily copied because it’s so personal to the brand, not to our agency. You probably can’t walk into a store and pick out all of the packaging that we designed based on it having one style.
I was recently in the coffee aisle at Whole Foods, which is filled with lots of our awesome local roasters. I accidentally picked up a different brand than I meant to, because the design was nearly identical. I completely surprised myself, because I’m normally a very observant person and this is not a mistake I tend to make. But, the packaging was just that similar.
Fads have a place in design, and can be really fun to keep up with - but as designers we have to use them wisely. Everyone knows that fads have a limited life, and the more connected we are, the more limited that life becomes.
When we start a project, we start by listening to you, our client. We don’t come in telling you who you need to be, but craft our process around who you want to be. Of course we guide you along the way because we know what works and how to achieve great results through great design - but we don’t push our own style and need to be trendy on you. In the end, this collaborative process produces better results and designs that have a much longer lifespan.
So no, we’re not super cool. But we’re cool with that. Welcome to an agency that’s all about you.
-Meghan
