CLIENT WORK | Pure Joy Ice Cream Pint Packaging
October 7, 2019
Sometimes, a complete packaging redesign can feel pretty intimidating.
Customers are frequently on auto-pilot while they’re shopping, so if they don’t see something familiar they might just breeze on past without picking up your product.
When we started the redevelopment of Pure Joy Ice Cream’s pint packaging, we put a lot of thought into the process to ensure that even though this packaging would be entirely new and different, customers would notice it and it would resonate with the brand. Since Pure Joy is just a regional brand and many grocery customers have interacted with either their shop or one of their catering carts, we decided to make the pints reminiscent of the shop/cart look and feel.
All of the lids are the same - which helps create a billboard effect on the freezer shelf that stands out as customers are walking by. The red and white stripes also appear on the catering cart and umbrellas at the scoop shop, so the brand recognition is strong. We kept with a very simple design and color scheme that has a nostalgic but also modern feel.
Sustainability is important to Pure Joy, so we were excited to help them transition from plastic packaging to paper cups that use 30% post consumer recycled paper and are produced in the U.S.A.
Pure Joy also partners with many local producers to create a truly unique and local product. We came up with fun ways to call out their partnerships on the packaging.
Pure Joy produces many seasonal flavors in limited runs, so it’s not cost effective to have separate packaging for each, so we designed a “blank” design that utilizes die-cut stickers that have a similar feel to the main flavors.
This winter, we overhauled Prime Care Medical's website to better communicate their focus on lifestyle and preventative medicine as a direct-care provider. In addition, we added an exclusive patient-only monthly newsletter to help keep engagement high and add to the benefits provided by the clinic. The response so far has resulted in high patient retention and new patient acquisition. View the live website here: www.primecaresiloam.com
The new year is upon is, which means alllll the trends for the year are coming out! We love this time as a way to reset, re-evaluate, and make sure we're on top of what's happening in the design world. With digital printing becoming the norm and ecommerce still growing steadily, it seems easier than ever to stay nimble and adaptable with the changing marketplace. Of course, we don't want to get too trendy if we're creating long-lasting packaging, but incorporating some of these elements will help keep you relevant. Here's what we're seeing ahead for packaging design in 2023!
Around here, the holidays mean the return of Ivory Bill's Vintage Ale. Each year we look forward to creating the labels using beautiful, original artwork from local artist Ian McCloud almost as much as we look forward to partaking!